look & feelconcept statement:
What is it about secrets that makes them so exciting and desirable? It may be that few have the privilege of being in on them, or that their contents are especially useful or profound. But the real fun of secrets is not in what they are, but how we keep them: the codes and rituals we use to protect the knowledge that everyone wants to know, even if they don't know why. The code is the elixir to the imagination, transforming any written word into tantalizing mystery worthy of plot and adventure.
Wednesday, December 3, 2008
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